MEJURI CAMPAIGN
In-Store Pop-Up
Social Media Campaign
Product Design
OOH Advertising
Social Media Campaign
Product Design
OOH Advertising
Designed for Mejuri, a brand that champions personal empowerment, this campaign bridges the brand’s ethos with a vital cause: mental health awareness. "Tie the Ribbon, Wear the Bow: Mental Health is Worth Fighting For" introduces a limited-edition green charm as a symbol of support and a reminder to prioritize self-care.
Available online and in-store, the charm serves as both a statement piece and a fundraiser for mental health charities. The campaign is brought to life through an immersive in-store pop-up experience, creating a space for reflection, education, and engagement. This initiative underscores Mejuri’s commitment to empowering individuals to care for themselves and their communities.
Note: The majority of the images employed in this project are AI-generated (highly edited afterwards and mixed with real photographs), serving as a test to explore the AI's capability as an art direction tool. The ultimate objective is to produce these images with the assistance of professional photographers, leveraging AI primarily for communicating and pitching ideas to clients.
