Mejuri Campaign
In-Store Pop-Up
Social Media Campaign
Product Design
OOH Advertising
Social Media Campaign
Product Design
OOH Advertising
Designed for Mejuri, a brand that champions personal empowerment, this campaign bridges the brand’s ethos with a vital cause: mental health awareness. "Tie the Ribbon, Wear the Bow: Mental Health is Worth Fighting For" introduces a limited-edition green charm as a symbol of support and a reminder to prioritize self-care.
Available online and in-store, the charm serves as both a statement piece and a fundraiser for mental health charities. The campaign is brought to life through an immersive in-store pop-up experience, creating a space for reflection, education, and engagement. This initiative underscores Mejuri’s commitment to empowering individuals to care for themselves and their communities.
