GBC COLLEGE CONFERENCE
Art Direction
Wayfinding
Wayfinding
Insight: This identity was crafted for George Brown College's Student Success Plan Conference, which took place in person in August 2023, following several years of being held online. The client's ask was to incorporate GBC's colors into the identity while also ensuring it stood apart from the college's main branding, all while maintaining a dynamic and professional appearance.
Strategy: GBC's existing identity is composed of over 9 primary colors, making it known to be challenging to work with. I undertook the challenge to not only utilize all these colors to represent each center within the school – as each color symbolizes a specific meaning – but also to conceive a fresh and distinctive identity.
Also,I repurposed some of the posters and arrows after the conference and made this cute little board︎