LUSH PR BOX
Packaging
Copy Writing
Illustration
Copy Writing
Illustration
Insight: Lush's natural and handmade values and the unique and personalized nature of the products appeal to consumers. The campaign aims to evoke a sense of wonder and magic, inviting consumers to experience the distinctive charm of Lush Cosmetics as it can be seen in their stores as well.
Strategy: I created a PR package that features illustrations of fairies tending to each ingredient, highlighting the handmade aspect of the product. The design, starting as a simple box, transforms into a magical garden as layers unfold, providing a step-by-step visual journey. This strategy not only showcases the product's uniqueness but also captivates consumers by immersing them in a magical experience, aligning with Lush Cosmetics' brand values.
