NIAGARA DISTILLERY

Identity Design
Art Direction
Insight: Niagara Distillery's has playful and energetic essence that is not currently reflected through the brand identity. Moreover, Alcohol's freeing effect and its association with playfulness could inform an intriguing design approach.
Strategy: Black and white colors were used to showcase sophistication. This was coupled with playful typography and visuals to infuse energy into the identity system. This strategic design aimed to enhance brand recognition and customer engagement, aligning with the brand's characteristics and the emotional connection associated with alcohol consumption.















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