GERDE FOUNDATION
Identity Design
Motion
Environmental Design
Motion
Environmental Design
Insight: Gerde, an Iranian/Canadian foundation, faces the challenge of presenting its unique collection of contemporary Persian art and design. The primary issue lies in conveying the richness and diversity of the collection to its audience through the art gallery in Toronto and its annual review book.
Strategy: A flexible visual language was created for application across various mediums, from the gallery space to the annual review book. For the gallery's launch event, the strategy focused on creating a memorable and immersive experience, including artist talks, interactive installations, and opportunities for engagement, aiming to resonate with the art community and potential patrons.
