NESTIQUE DECOR
Identity Design
Art Direction
Art Direction
Insight: Nestique Decor faced challenges due to a lack of distinct brand identity, the need to balance minimalism with luxury, and ineffective product representation. The insight lies in recognizing the necessity for a strong brand identity that conveys the visual appeal and quality of products to stand out in a competitive market.
Strategy: The strategy involved creating a unique brand identity by coining the name "Nestique" and crafting a logo symbolizing a bird's nest for security and comfort. The limited color palette, primarily using calming beige, aimed to ensure the products took center stage. High-quality, minimalist imagery showcased product details, and the store layout prioritized an open, airy atmosphere with minimalistic decor and warm lighting.
