TSF Ventures Rebrand

Web Design
Visual Identity

Insight: As Two Small Fish prepared to close Fund III, their identity needed to reflect the firm they had grown into, not just where they started. Their original name carried a sense of curiosity and exploration, but the brand lacked the visual maturity and forward-thinking perspective needed to represent their role in investing in the next frontier of computing. The opportunity was to transform their story into an identity that balanced heritage with ambition, one that felt intelligent, modern, and built for the future.

Strategy: We evolved the brand by creating a visual system rooted in the idea of impact, movement, and growth. The new symbol reinterprets the two fish through an abstract, technology-driven mark, preserving the meaning behind the name while creating a more refined expression of the firm’s future. A timeless typographic foundation paired with futuristic details and fluid 3D ripple forms extends the identity, representing the waves created by their investments and the lasting influence of the companies they help build.

This project was completed in collaboration with Nothing Design Studio.