Nike World Cup
Kit Launch
PR Campaign
Merchendise
Merchendise
Insight: Canada Soccer needed a visual identity that reflected the team's growing confidence as it prepares for the 2026 FIFA World Cup. The opportunity was to move beyond traditional national symbolism and create a modern expression of Canadian pride, resilience, and ambition that resonates with both players and fans.
Strategy: The strategy focused on translating the idea of "True North" into a bold and contemporary kit design. An oversized maple leaf graphic, heritage-inspired typography, and a confident red palette connected Canada's history with its future. The result is a distinctive identity that celebrates national pride while positioning the team as a rising force on the world stage.
This project was completed in collaboration with Nike Global, Narrative, and One Method.
